SEO Basics for Small Businesses

Last updated Feb. 29, 2020


Theres no doubt that SEO will help your business grow the audience that is needed, but knowing how to improve your SEO is the tricky part. There is on-page SEO & off-page SEO. Here we will put our focus into the on-page SEO, it will take a little more time to see the improvements but remember its the turtle who won the race.



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1. Links

Links. Links will be our first target to optimize our search queries. Think of links like a latter. if you dont have enough you'll never reach the top. Now that doesnt mean to crowd your page with links but having the right links is key. What is the right link you ask? The right link is the billboard telling us how to get to our destination. We want the visitor to see these directions multiple times to get them to bite. Links directing them to your site is what we're looking for here. Two Domains is better than one, and 4 is better than 2.




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2. Content

Having relative and up-to-date content shows the world that your still active. Relative content speaks to your visitors and shows that you know what you're talking about. Producing content , such as a blog will keep them coming back. You could always step it up a little and produce some video content. A good way to integrate this is lets say you have a product that needs to be assembled by the customer, well, make a video, upload it to your page, and example it because you and i bth know most people wont spend time reading the instructions. And lets throw this out there, this is where most of our keywords will go.

 


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3. Headlines & Meta tags

Headlines and the description in your meta tags are like the first impression. It'll be the first thing your visitors see. By optimizing your Headlines and Meta tags, this will improve your CTR (Click-Through-Rate). Its a pattern that should be followed, meta tags and headlines have keywords, google search queries contain these keywords, users click through links containing these keywords, ultimately improving your click-through-rate. Guess who has more visitors now?!

 


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4. User Experience & Design

This one is as simple as its own headline. The user wants to have a good and engaging experience and this will all be tied to the design of the website. You'll want your site to load fast initially. After that, everything that happens on your site will determine how the user feels. Dont overcrowd it with fluffed up content, but also dont leave it boring. You have to think and act like the user when visiting your own site so you can understand what needs to be improved. Then we test it and if we dont see improvements, we change it up a bit and re-test. Keep doing this until we see a bullish spike.

 



 

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5. Optimized for Mobile

More than half of the users that access the internet are using a mobile device. With that being said, you should understand the importance of a mobile friendly website. Google also optimizes searches to mobile friendly applications. Its a no brainer that in 2020 you should be optimized for mobile too. This doesnt mean making your application smaller or reducing the amount of content on your page. This should still be available for the consumer. Just do it in a manner that it still looks and feels great for the experience of the visitor.